Want to build loyal, engaged customers who recommend your business to others?
Drive growth and customer engagement with an experience strategy.



Focusing on your customers’ experience is critical to success – but how do you rally cross-functional teams to collaborate and build a customer-centric culture? We bring teams together to ideate, innovate and build a truly connective experience that drives business growth through customer and employee loyalty and engagement.

Customer Experience Mapping

This is a strategic process of capturing and designing key customer interactions to ensure your organization is working together to deliver seamless customer experiences. The activity of mapping (done well) builds knowledge and consensus across the organization.

Customer Experience Design (or Redesign)

Whether you want to revamp your existing experience — digital or offline — or create a new experience, we can help you manage the process from research to customer journey mapping to execution.

Website/App Assessment

Uncover usability problems with your website or app based on recognized usability principles (e.g. heuristics). You will get a report with specific issues and suggestions for improvement to meet your goals.

Customer Insights

We create and manage customer insight programs – from one-time research opportunities to continuous customer feedback.

Stakeholder Collaboration Sessions

Interview various stakeholders and facilitate collaboration sessions to get teams aligned.

Agency Search and Management

Many companies need help finding good design resources and other key partners. We can help find what you need and manage those resources throughout a project.

Competitor Analysis

Assess the strengths and weaknesses of competitors to identify opportunities and potential threats.


At all of these companies, Christine has helped grow businesses by designing effective products and services that break down organizational barriers and put the customer at the center of the design.
State Street Global Advisors

Launched Intuit’s First Content Website

Quicken Financial Network. I used ethnographic in-home customer sessions to unlock innovative ways that enabled Quicken & QuickBooks to be category leaders.

State Street Global Advisors

‘Best Financial Website’ by Fortune Magazine

As Director, Client Experience for Schwab.com, I oversaw a successful website redesign that won the ‘Best Financial Website’ by Fortune Magazine. I broke down organizational silos and led a cross-functional team to map the customer journey across multiple channels and design a seamless customer experience.

State Street Global Advisors

The Company’s First In-house UX Team

As Vice President, Global User Experience for iShares.com, I built the company’s first in-house UX team and initiated and managed a successful end-to-end website redesign driving significant improvements to user experience that increased client engagement.

State Street Global Advisors

Global Rebranding

SSGA was going through a global rebranding effort at the same time they updated their CMS and wanted to improve the overall global digital experience. We managed the redesign with various stakeholders and agencies globally to lead to successful and smooth redesign that engaged clients.

State Street Global Advisors

Redesign of WellsFargo.com

I championed a massive collaboration across multiple business units to lead the redesign of Wells Fargo.com. Throughout the project I evangelized keeping the customer center to the project, managing customer evaluations throughout the product development.

State Street Global Advisors

Grew the Email Database

I grew the email database from 8% to 29% within one year as the head of the Online Marketing and Sponsorship groups, by using my investigative reporting skills to uncover untapped opportunities and process inefficiencies.

State Street Global Advisors

Intranet for Employees

I worked with Blue Shield of California to create their Intranet for employees to address the many questions on the cusp of health care reform laws going into effect.

State Street Global Advisors

Helped Lead the Patient Experience

Sutter Health asked me to help them identify opportunities to be leaders in the patient experience. I did stakeholder research and presented at their executive leadership forum on how to improve patient experience.


Garofoli Strategies helps organizations grow their business by understanding their customers, employees and community and developing great experiences that build loyalty and engagement.

About Garofoli Strategies

This starts by listening to key stakeholders (e.g. customers, employees, investors, community members, board members), sometimes observing (e.g. secret shopping, ethnographic research).

We leverage design sprints or co-design workshops to align teams and take meaningful action quickly.

We have helped small businesses strategize how to leverage digital and in-person experiences and Fortune 50 companies through mergers to combine teams and re-imagine client and employee experiences. Some projects can take a few days, some a few months–depending on your goals and budget. Even in a large, complex companies, we bring the right people together to quickly understand the opportunity and develop an action plan. Being nimble and resourceful is one of our superpowers.

Meet Christine

Christine Garofoli is a global customer experience expert who believes a WOW customer experience is your best marketing strategy. Christine is a global customer experience expert with a proven track record of improving clients’ bottom lines by improving customer experiences. Her unique blend of expertise in user experience, marketing strategy, customer insights, design thinking, digital strategy, and process improvement enables her to thrive in changing environments and apply creative thinking to deliver business success.

Christine has helped companies such as Intuit, Charles Schwab, Barclays Global Investors/Blackrock (iShares), Kaiser Permanente, Sutter Health, State Street Global Advisors, AAA, Blue Shield of California, Nestle Beverage Company create award-winning products and customer experiences that increase customer and employee engagement and loyalty.

Christine Garofoli


“Christine oversaw a product team at Schwab and we collaborated together as I managed the client experience for affluent Schwab investors leveraging the products her team created. Christine is a strategic thinker with a solid foundation of understanding and caring about supporting clients (both internal and external). As such, her comprehensive channel marketing plans always received cross-functional approval and buy-in from the client experience teams. She is both a strong leader and a team player – critical for success in large organizations like Schwab that emphasize consensus building and demonstrated intellectual capacity. I look forward to the opportunity to collaborate in another capacity with Christine!”

Jen Heyman
VP Social Media Team at Wells Fargo

“I would highly recommend Christine. She is a collaborative, self-motivated senior manager who is excels at team building and setting strategy and vision. Her strategic planning and cutting edge initiatives have transformed the AAA marketing department. Christine has successfully delivered on key initiative for the organization and is a resourceful leader who excels in a fast paced environment. She has the intuitive ability to understand her staff’s strengths has brought out the best performance from them.”

Wanda Roland
Partner, Interactive Experience at IBM

“I worked with Christine while I was a consultant at Charles Schwab. She is a great manager and has an excellent understanding and capability around effectively building and revamping websites to meet the needs of consumers. She is a big believer of user design and interface, ensuring that a website truly meets the needs of its end user as well as delivering the necessary business results. She’s a pleasure to work with and has a great sense of humor which is so helpful in any environment.”

Cara France
CEO of The Sage Group

“I’ve worked with Christine on projects over the course of several years when she was my client at Charles Schwab. Christine is smart, articulate, and extremely organized. It was a pleasure to work with someone who clearly understood the value of research and human-centered design.”

Maria Guidice
Founder, Hot Studio and Author, “Rise of the DEO”

“Christine brings to the table a wealth of creative and strategic perspectives to digital products. She is able to clearly see the product vision, and work closely with the key stakeholders in a large organization to achieve it. Christine worked closely with me on the redesign of WellsFargo.com. Christine approaches challenges effortlessly and is a creative problem solver. Christine also is very loyal, hard working and committed. She is a pleasure!”

Shannon Lundgren
VP Internet at Wells Fargo

“Christine is a terrific person to work with. As primary liaison between her company and mine Christine led with insight, knowledge, passion, and humor. Each organization was going through significant transition and, by Christine’s leadership, great work was produced despite numerous distractions. She is a terrific addition to any team and can be counted on to produce great results while building a strong organization.”

Mike Heiser
Managing Director at AHA!

“I had the great pleasure of working with and for Christine Garofoli on CCT at Schwab. Christine was an incredibly intelligent and efficient manager. She does not waste time. Christine is smart as a whip, competent, organized, fun and wonderful to work with. She is a great team leader and a powerful influencer of everyone around her–she has an uncanny ability to just get things done, especially hard and complicated projects/impossible tasks. I would love to work with her again, if you are lucky enough to get the chance to work with this remarkable woman I say take it.”

Emily Dixon
Digital Strategist/Social Media Consultant

“In leading the UX function for iShares.com (part of BlackRock), Christine took leadership in promoting a user centered design approach across the business. Christine is very passionate about enhancing web user interface and is a great advocate of client experience within the organization. She also takes ownership of UX and is consistently proactive in reaching out to different teams in promoting and enforcing UX best practices.”

Frank Guo
UX Consultant

“I had the opportunity to work with Christine on a fast paced start-up. She worked tirelessly to lead the efforts of a re-branding and redesign of a B2C financial services public website and portal that launched with an amazing success. If you are looking for a leader who can enable success by driving your marketing vision and brand into a web interface, then look no further.”

Brian Runyan
CTO at Software Anywhere

“Christine Garofoli is one of the most talented people I’ve had the pleasure of working with. Her ability to guide a massive, complex website project from A to Z is unparalleled by anyone I’ve ever met. Along the way, she gracefully manages multiple stakeholders, magically gaining alignment and meeting deadlines without sacrificing quality. What I appreciate most about Christine is that she’s extremely focused on the customer experience and user-centered design, ultimately delivering an exceptional product that helps her clients connect with their target audience and achieve their marketing goals.”

Anna Wolf
Founder of SuperScript Marketing


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